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Azzaro is Worth a Visit

"Behind every door is a mystery, an encounter, the beautiful story that began with Visit for Men now unfolds with the second act featuring the heroine of Visit for Women," so says Azzaro's Stephanie Royo in breathless anticipation at the recent Philippine launch of Azzaro Visit for Women.

"We already know Oliver, a Danish model, in the first act of Visit for Men, who opens the door of an apartment in anticipation of whoever was behind the door. Alas, what we only saw was the hand of a woman. That woman is now revealed in the second act and her name is Anna, a famous Australian model," she says.

The launch comes close at the heels of the successful launch of Azzaro for Men, ranked third among new masculine fragrances in 2003 in France. And with Visit for Women comes the anticipation of another distinct fragrance that will appeal to women of substance, sensual and radiant, self assured who embody the true essence of femininity.
The elegant bottle itself, made of Venetian red glass with flamboyant ruby highlights, is inspired by the curves of a woman's body and its color, a tribute to the red sheath dress that Azzaro is well-known for, the same flame red swirling sensuously on Anna as she was about to open the door for Oliver.

The fragrance is mesmerizing with its very distinct, spicy wood-amber fragrance, a perfume that embodies the return to femininity with its unique blend of spicy fresh top notes made of pimento, bitter orange leaves, 60 percent floral,woody notes consisting of peppery rose absolute and Indian jasmine, and the muskiness of the base notes of amber, styrax and tonka bean.

"The perfume, therefore," says Charlie Jeswani of Charlie Ken Marketing, its exclusive distributor, "is 18 percent more intense than the usual feminine fragrances in the market, very distinct indeed. Although the true mark of a successful perfume is that it has no sex or age (take Cool Water and Fahrenheit and even Chrome, for instance, as being initially intended for men but found appeal with women), we believe that Azzaro Visit for Women will appeal beyond the 18-35 age market we want to target," he says.

Indeed, Azzaro for Women, available locally since the second week of April, may well be worth the visit next time you're out to buy someone that special gift. /Gesel Pereyra-Mangilit


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