Credit 101 at Your Fingertips
Citibank unveils new website that guides everyone
on using credit wisely
Today's modern living has made credit such an integral part of practically
every person's life. Credit has become such a powerful and necessary tool for
daily living that we use it for virtually everything, from shopping to settling
bills, when dining out, for emergencies and even for paying school tuition.
And because it is a powerful tool, care must be taken to ensure that credit,
particularly credit cards, is used responsibly. Fully aware of this, Citibank,
the industry innovator in card products and services, recently launched the Use
Credit Wisely website.
The launch of the website marks a new milestone in Citibank's ongoing
consumer education campaign as it offers a comprehensive reference guide on
credit management. The website is user-friendly, with pages and topics on credit
that are conveniently laid out for easy access. The website also uses language
that's easy for everyone to understand, from housewives to young professionals,
which makes browsing the website a more encouraging, informative and enjoyable
The launch was well attended by members of the media as well as Citibank
executives led by the bank's Country Business Manager for Global Consumer Group
Nina Aguas, Marketing Director Cecille Fonacier and Cards Business Director
Aguas intimated that she knows how important it is for cardholders to
properly manage credit. "When Citibank entered the local credit card market
in the early 90s, we knew that it was not enough to make the credit card
accessible to many Filipinos. We also had the responsibility to educate the
consumer on how to use this tool, and to use it wisely," says Aguas.
Aguas pointed out that the launch of the Use Credit Wisely website is an
accomplishment that Citibank Philippines takes pride in as the bank will be able
to share valuable financial information not only to Filipino consumers but to
other Asians as well.
"The Use Credit Wisely website offers users a wealth of information on
credit-from understanding this most powerful tool, to gaining financial control
through responsible spending, to handling hard times, to preventing fraud and
theft," adds Aguas.
Among the featured pages in the website include Know the Rules, which gives
users information on all things about credit and how credit cards work. In the
Spend Responsibly page, one can find details on gaining financial control and
handling hard times such as living with a disability or how to cope following a
marriage breakdown. In the Be Protected page, users are treated to information
on fraud prevention, identity theft and knowing their legal rights. While the
More on Credit section alerts users on the latest credit information.
There was also a video clip featuring credit card users, including designer
Kate Torralba and model Robby Mananquil. Both spoke of how they are enjoying the
benefits of having a credit card and how they benefit tremendously by using it
In this time when credit cards become increasingly accessible to more
Filipinos, it would certainly do well for everyone, especially those who are new
to credit, to check out Citibank's Use Credit Wisely website. Log on to
www.citibank.com.ph and select the Use Credit Wisely button ad. It is loaded
with priceless information to really get one started, and on track, towards
Source: Edd Fuentes Publicity
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