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Gillette Signs Up David Beckham As Newest Endorser

The Gillette Company recently announced an exclusive three-year marketing agreement with Football star David Beckham, who will featured in the company's worldwide consumer advertising and promotional campaigns for its premium grooming products.

Beckham is world-renowned as grooming icon. This year, he received GQ's "Most Stylish Man Of All Time" award, and was named as one of Time magazine's Top 100 most influential global icons. Beckham will debut in the new "Feeling of Gillette" advertising campaign that breaks this June.

Peter H. Koffman, President, Blades & Razors, at Gillette, explains the association: "Gillette is known at the 'Best Man Can Get' and David Beckham is seen by millions as the best man can be. He is an established international icon and one of the world's best and most recognizable sports figures. We intend to globally market him as Gillette's stylish, well-groomed man."

Commenting on the new deal, David Beckham added, "I am genuinely honored and excited about this deal. Gillette is a brand that everyone respects and I'm looking forward to being part of their business for several years. I get many offers for commercial associations, but I only consider the ones that I feel are right. I have always tried to associate myself with the best brands as my existing relationships with Adidas and Pepsi show. This new Gillette deal exactly that- they are best at what they do and I'm proud to be part of it."

Headquartered in Boston, Mass., The Gillette Company is the world leader in male grooming, a category that includes blades, razors and shaving preparations. Gillette also holds the number one position worldwide in selected female grooming products, such as wet shaving products and hair epilation devices. In addition, the company is the world leader of alkaline batteries, manual and power toothbrushes.

In the Philippines, Gillette leads the male grooming industry with its wide range of shaving systems- Mach 3, Sensor Excel, Contour Plus and Vector. Mach 3 is the only triple-blade shaving system in the country, resulting in the closest shave ever in fewer strokes. Sensor Excel is a twin-blade shaving system, with each blade automatically adjusting to facial curves. Also twin-blade shaving systems, Contour Plus and Vector have pivoting heads fro smoother and more comfortable shaving. To complement these shaving systems, Gillette also offers shaving preparation products such as shaving gel , foam and after-shave.

For more information on the company, its products or the new deal with David Beckham , log on to www.gillette.com.

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