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Powder, cream, stick, mousse... What Foundation to choose?

How do you decide what's the best foundation for you? Here's a quick guide to help you.

In choosing a suitable shade, decide on the amount of coverage you need. "Medium" is often safe because it can take you from day-to-night. Liquid and cream foundations often provide this type of coverage, which also conceal fine lines and puffiness around the eye area.

Minimalists who want lightweight and natural foundations can turn to tinted moisturizers, or even better --- mousse! Foundation mousse gives a lighter-than-air feel and gives a sheer, natural look. Its quick, no-fuss application is also perfect for women-on-the-go. Although only selected brands like Elizabeth Arden carry this type, it's a great asset in your cosmetic artillery.

Foundations with adjustable coverage have the advantage of versatility. These are cream or powder-and-foundation combinations that are applied with a sponge, and allow control of the amount of coverage you want.

Skin type is another factor to consider in choosing the right kind of foundation. Combination skin, like that of Asian women, is best addressed by skin-balancing foundations. These are designed to control shine in oily areas, while hydrating dry patches of skin specially on the cheek area.

Women with normal to oily skin will obtain the desired coverage from powder, compacts, liquid and stick foundations. Those with dry skin, or who work long hours in an air-conditioned environment, are advised to choose moisture-rich foundations infused with botanicals and vitamins. These help the skin retain its natural moisture, while strengthening its structure throughout the day.

"Finish" is also important in evaluating the kind of foundation you need. Many women prefer a matte finish to avoid too much shine on the face. Stick foundations achieve this effect, and so do powder-and-foundation combinations.

Certain foundations contain light-diffusing particles that help cover up imperfections and give a glow to the complexion for a radiant, luminous finish. If you're going for a natural, translucent look, mousse foundations work best.

Protection has, of late, become an increasingly significant factor to consider in selecting the right kind of cosmetics to use. In Asia where hotter climates mean greater exposure to the sun, investing in a foundation that has the proper sun protection factor (or SPF) is essential. Too much sun exposure causes premature aging of the skin. To counter such effects, look for a foundation with SPF 8 to 15 which is sufficient for day-to-day protection.

Now that you have a better understanding of the different types of foundations, your next step is to find a brand with a broad range that gives you the greatest freedom of choice. Elizabeth Arden is known for its flawless finish range comprising all the different types. Avail of free consultation from beauty experts at any Elizabeth Arden counter from July through August 2004 to find out what suits you best.

Elizabeth Arden is available in leading department stores nationwide and is exclusively distributed by Rustan Marketing Corp.

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