Kim Tyo: Amway's new face
By Gesel Pereyra-Mangilit
As Cicero once said, "Everything is in the face." Since society began, facial appearance has been regarded as an important asset. It's not just a veil of 44 muscles stretched over a skull, but our passport in a world peopled with men and women who judge by appearance. And I don't mean it in the wrong sense. Because, let's face it, life is all about first impressions. Even newborns seem to recognize and respond to total strangers who they perceive to be beautiful. It's the face we show that we are judged by, although it does not necessarily define "who we are."
In the world of advertising, a beautiful face on a label can definitely send products flying off the shelves, moreso if the face is that of a well-known person.
International model Kim Tyo might just be a familiar face on magazine covers
and your daily dose of fashion TV, but she is sure to become another household
name now that she is spokesperson for Amway, just as her predecessor, Ingrid
Vandebosch, had been.
Tyo's sunny personality belied her glamorous looks, as her blue-green eyes
flashed with warmth at the press presentation at M Cafe, Ayala Museum. She says
she is happy to have the opportunity to help women everywhere look and feel
"Kim's fresh and glamorous face and friendly, approachable personality is capable of launching thousands of distributorships. We are confident that consumers in the Philippines will be most impressed with her, as those in other Amway markets have been," says Vicky Ofalsa, Amway Philippines country manager.
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