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Hollywood's rising stars in
Louis Vuitton's Fall/Winter '04-'05 ad campaign

Following the success of the Fall/Winter '03-'04 campaign featuring Jennifer Lopez, and Summer '04's "goddesses of the desert", Louis Vuitton once again looks toward Hollywood and chooses five of its brightest young stars for the House's Fall/Winter '04-'05 advertising campaign.

Louis Vuitton Fall/Winter 04, 05 Ad Campaign

Louis Vuitton Artistic Director Marc Jacobs expresses the glamour of the season's collection through the contemporary portraits of rising actors Scarlett Johansson, Diana Kruger, Christina Ricci, Chloe Sevigny and Hayden Christensen. The five young thespians have been consistently referred to as the most talented of their generation, making them the perfect choices for Louis Vuitton's campaign.

New York native Scarlett Johansson's breakthrough role was in the coming-of-age drama Manny & Lo, while her most recent roles in Sofia Coppola's Lost in Translation, and The Girl with a Pearl Earring further established Johansson as a Hollywood star. German model Diana Kruger graced countless of fashion magazines before Hollywood beckoned. She starred as Helen in the blockbuster hit Troy and will soon be seen in the film Wicker Park.

Christina Ricci continues to receive both critical and commercial praise by starring in such films as The Ice Storm, Buffalo '66, Pecker, The Opposite of Sex, and Monster. "It" Girl Chloe Sevigny also received critical acclaim for her roles in the films Kids, The Last Days of Disco, Boys Don't Cry, and American Psycho. Hayden Christensen first caught Hollywood's attention the family melodrama Life as a House, but it was his being cast as Anakin Skywalker in Episode II and Episode III of the venerable Star Wars franchise that further brought Christensen to the spotlight.

With a theatrical setting, Johansson, Kruger, Ricci, Sevigny and Christensen play different characters and embody the Louis Vuitton universe. The ad concept has a "lounge attitude", relaxed but extremely steady which illustrates the combination of the perfectly chic and the ultra-feminine. For this campaign, Jacobs once again enlisted top English photographers Mert Alas and Marcus Piggott, confident in the team's talents to capture the essence of Louis Vuitton: luxury, sophistication and modernity.

In the Philippines, Louis Vuitton is located at the ground floor level of Greenbelt IV, Ayala Center, Makati City. For more information, on Louis Vuitton, please visit the website at www.louisvuitton.com.

Issued by: Louis Vuitton Pacific Ltd., Andrew Glenn, Tel: (852) 2968 1338
Through:  Fuentes Publicity Network, Inc., Edd Fuentes, Tel: (632) 893 9355

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