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RP’s rich cultural diversity takes centerstage at int’l tourism expo

Arriving members of the international travel community will soon feast on the rich cultural diversity of the Philippines.

Awaiting them is a big treat to a spectacular fashion and cultural show that will highlight the “15th Philippine Travel Mart (PTM),” the country’s biggest international tourism expo, which will be staged at the Megatrade Halls 1 and 2 of SM Megamall, Mandaluyong City on Sept. 3-5.

Indigenous and unique tribal and bridal costumes and awesome cultural performances by various dance troupes will add glitter to the already colorful three-day expo of tourism packages, destinations, products and services, according to PTM deputy secretary general for special events Yvonne Pascual.

“The amazing presentations and the exciting exhibits will give life and meaning to this year’s PTM theme – ‘WOW … PHILIPPINES shining in Asia!’” Pascual said.

“And to make everything even more exciting, there will be competitions for the Best Cultural Presentation and the Best Costume, or Bituin ng Kasuotang Filipino,” Pascual added.

For the Best Costume, the contestants shall be judged according to costume design (25%) and fabric (25%), personality and poise (30%) and intelligence (20%).

On the other hand, the Best Cultural Presentation is open to all students of colleges and universities and members of independent dance troupes.

They must be endorsed by their respective regional directors of the Department of Tourism (DoT) or college/university deans.

Composed of a minimum of 10 to a maximum of 25 participants, each cultural group must present a truly indigenous Filipino skill, artistry, creativity, and showmanship through songs, dances, poems, musical instruments, and colorful production numbers.

They must submit an 80-word description of the presentation, which is limited to 10 minutes only, and wear authentic costumes.

Among their spectators are more than 250 executives of foreign outbound travel firms and some 50 members of the foreign media, including thousands of PTM’s local visitors, exhibitors, and guests.

Cash prizes and trophies await the winners.

More information can be obtained from Sandy Pery or Jeanette Cabudoy of Global Visions events & Marketing Network Inc. (tel/fax. 6350350, 6371257, or email gve_mktgnet@pilnet.com).

Sponsored by the Department of Agriculture, Philippine Amusement and Gaming Corp., Philippine Tourism Authority, Philippine Airlines, WG&A, and Air Philippines, the 15th PTM is supported by the DoT and the Philippine Convention and Visitors Corp. and organized by the Philippine Tour Operators Association (PHILTOA).

Aside from Pascual, the other officers of the 15th PTM organizing committee are overall chair Leo Picaso, secretary general Celine F. Clemente, and deputy secretary generals John Paul Cabalza for travel fair, Brenda Consul for business prospects, Roberto L. Castro Jr. for sponsorship, and Joebert Cocjin for finance, with Emiliano Garchitorena, Liela Salgado and Felix Cristopher Alegre III as members of the advisory board.


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